MGT6360 Strategic Marketing (HKBU) (15 credits)

Year Running: 2016/2017

Credit level: F7

Description

Website Version:This module provides students with the knowledge and experience of planning and executing marketing strategies. It is specifically designed to prepare students for the challenges in global markets. It balances theories and practices and aims to equip students with critical thinking and problem solving abilities for the challenges of international markets.

Reading List

Please click here for reading list.

Teaching Methods

Delivery Type	Hours
Independent	120.0
Lecture	20.0
Tutorial	10.0

Methods of assessment

Assessment Type	Duration	% of formal assessment	Semester

Teaching methods and assessment displayed on this page are indicative for 2023-24.